Social Media Marketing

Social networking and social media marketing has been getting a lot of hype over the past couple years. The web is becoming a more social environment, and new tools allow users to connect in a way previously unheard of. But where does the hype and reality about social media marketing separate? How can social media marketing help your business?

Let's cover what social media marketing is not. It's not having a blog. It's not having a Digg and ReadIt icon on every page of your website. It's not about creating a Facebook page or Twitter account to simply have one. Creation of these things alone is like installing phone lines for phone numbers you never give out, connected to phones that you never answer. These things alone do not help your company take advantage of social media.

Social media marketing is about expanding your online presence beyond your website, and turning customers into evangelist. It's about fostering a community around the people who use your product, and letting your brand become synonymous with that industry.

Your social media presence and your website should integrate into one message and one brand. USWeb has helped many companies with this mission. From custom Facebook applications and integration, to implementing a URL strategy and design concepts for Twitter and Facebook. From training your people how to effectively tweet, to coming up with strategies that can open an entire new market through social networks, USWeb has the experience needed to help your company leverage social media to the fullest potential.